Manila City, November 8, 2025 – Robinsons Manila shimmered with excitement as Juicy Cologne concluded its Light Up, Shine Empowerment Tour with a dazzling grand finale. Joined by the Juicy Cologne brand ambassador Belle Mariano, and hosted by the ever-energetic Ai Dela Cruz, the event was a vibrant showcase of youth, confidence, and self-expression — a tribute to 20 years of Juicy Cologne empowering young Filipinos to embrace their individuality and let their inner light shine brighter than ever.

(Top to bottom, left to right) A Sparkle Café beverage; personalized pouch created at the Create to Shine station; an attendee posing at the Fit Check Lounge; guests assembling custom necklaces at the Twist & Charms station; fans highlighting their Y2K-inspired outfits; participants engaging in the Sweet Drop activity; attendees capturing their Y2K-themed outfits at the Fit Check Lounge; and an attendee capturing photographs of her printed shots from Capture & Shine.

As early as 10AM, mallgoers were already lining up to join in the fun, each corner of the venue buzzing with energy and creativity. Attendees got to flex their Y2K-inspired looks at the Fit Check Lounge, complete with mirrors and neon lights perfect for mirror selfies. At the Create to Shine station, guests got crafty designing their own travel pouches, a unique keepsake to remind them of their own colorful journeys. Meanwhile, the Twist & Charms Workshop invited attendees to craft personalized necklaces, sparking conversations and new friendships over beads and charms.The excitement didn’t stop there. At Sweet Drop, fans took on a playful ball game for a chance to win Juicy Cologne goodies. Those looking to chill headed to Sprinkle & Swirl, where they enjoyed delicious frozen yogurt, or to the cozy Sparkle Café, which served up tasty snacks and refreshments for everyone to enjoy.

Fans participating in the Light, Up, Shine game (Hep Hep Hooray) with Host Ai leading the activity.

The program officially kicked off with “Pick the Scent-sible Answer”, a Juicy Cologne trivia challenge that had the audience shouting, laughing, and cheering in friendly competition. Keeping the fun going, the crowd-favorite “Light, Up, Shine” — Juicy Cologne’s playful twist on the classic Hep Hep Hooray game first introduced in Bacolod — made an exciting comeback, filling the venue with contagious energy as Ai Dela Cruz hyped up the crowd and got everyone on their feet.

Ms. Hennie Co Yu delivers her brand message on behalf of Juicy Cologne.

Taking center stage, Juicy Cologne’s Vice President of Finance and Marketing, Hennie Co Yu, delivered an inspiring message that perfectly encapsulated the spirit of the event: “Today is more than just a celebration — it’s a reminder. A reminder to chase your reason. Own your story. Let your light be seen. Because when you shine, you give others permission to shine, too.” Her words resonated deeply with the audience, setting the tone for an afternoon of heartfelt sharing and inspiration.

Belle Mariano performs her song “Rise” as she makes her entrance onstage.

The crowd erupted in cheers as Belle Mariano made her grand entrance, dazzling everyone with her radiant smile and heartfelt performance of her own song “Rise.”

Belle and her fans acting out the word “confident” during the Telepathy game.

Following her performance, Belle invited fans onstage for a telepathy game — a lighthearted challenge to test their connection. Laughter and excitement filled the air as Belle shared fun moments with her supporters.

After the game, a short Q&A session followed, where Belle Mariano looked back on her inspiring journey with Juicy Cologne — from being the face of the campaign’s very first leg to closing it out in Manila. “From Cebu, Davao, Bacolod, and now here in Manila, it’s been such a beautiful ride,” she shared. “I’ve met so many inspiring people along the way, and I’m truly grateful to be part of something that reminds us all to keep shining in our own way,” she says.

(Left to Right) Belle Mariano and Nikki De Guzman reacting with smiles to Host Ai’s question, photo of the panel discussion facilitated by Host Ai and joined by Belle Mariano, Nikki De Guzman, and Ashley Garcia.

 

The heart of the afternoon was the panel discussion titled “Chasing Your Reason: Stories of Purpose, Passion, and Gratitude.”

Moderated by Ai Dela Cruz, the panel brought together Belle with two other inspiring women: Nikki De Guzman, Juicy Cologne ambassador from 2016 turned TV5 news anchor, who shared how confidence and authenticity helped her find her voice. And Ashley Garcia, a content creator and vlogger, who traded a Nursing degree for her passion in filmmaking — a brave decision that led her to graduate with honors from UP Diliman. The three shared raw, inspiring stories of self-discovery, courage, and gratitude — reminding everyone that the path to shining begins with embracing one’s purpose.

To wrap the panel discussion, Belle announced the “Reason to Shine” online promo for live viewers on Facebook and TikTok. Fans were invited to comment: “What’s your reason to shine? What inspires you to keep going every day?” Twenty winners (ten from each platform) will receive a Juicy Cologne gift pack plus two tickets to Belle’s upcoming “Meet, Greet, and Bye” movie block screening, courtesy of Juicy Cologne — a heartfelt thank-you to the fans who have supported the journey since day one.

Belle Mariano performs her final Manila performance of “Light Up, Shine.”

Capping off the day, Belle delivered a powerful live performance of “Light Up, Shine”, Juicy Cologne’s empowering anthem. The lyrics rang through the halls, leaving a glow of positivity and confidence among everyone present.

Belle smiles as she watches the surprise fan-made video prepared by her fans.

The surprises kept coming as Belle was treated to a heartfelt fan-made video, filling the room with love, cheers, and emotional smiles. Fans made extra effort in the video to express their gratitude, thanking Belle for continuously inspiring them through the values she embodies in her work, her journey, and the way she carries herself with grace and authenticity.

Belle Mariano poses for a group photo with Host Ai and the crowd, concluding the event on a joyful note.

Before saying goodbye, Belle gathered the audience for one last class photo selfie, capturing the laughter, warmth, and shining spirits that made the finale truly unforgettable.

Juicy Cologne’s Light Up, Shine journey may have come to a close, but its message continues to inspire: When you embrace who you are, follow your passion, and share your light — you empower others to do the same.

Listen to “Light Up, Shine” on Spotify:
 https://open.spotify.com/track/ 3z3l0HuczKn7BqxnwmNKbM

See Event Highlights:
 https://www.facebook.com/OfficialJuicyCologne

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FOR MEDIA INQUIRIES:
Ms. Raessy Angeles
Brand Manager, Cosmetique Asia Corporation – Juicy Cologne
raesellejoyce.angeles@cosmetiqueasia.com