Bacolod City, June 7, 2025 – Juicy Cologne’s Light Up, Shine Empowerment Event made its third successful stop—this time in the City of Smiles! Held at SM City Bacolod, the event was hosted by Bacolod's very own Host Maria Morena, a proud local talent whose energy lit up the crowd from the very start.

Belle Mariano welcomed by Masskara dancers upon arrival at Bacolod airport.

Before Belle even set foot on the event grounds, she was given a warm, colorful welcome by Bacolod’s iconic Masskara dancers at the airport, setting the tone for a vibrant and unforgettable day.

(Top to bottom, left to right) Guests joining the Sing to Shine game, an attendee enjoying the Claw of Sweetness, KOLs striking a pose at the Instashine Corner, a KOL takes a shot at the Toss to Shine game, Host Morena congratulating a Sing to Shine winner,  guest expressing creativity at the Mark to Shine wall, fans lining up for the Capture & Shine photobooth, and attendees waiting to enjoy their Sips & Treats.

As attendees arrived at the venue, they were welcomed by a variety of fun, interactive booths that encouraged self-expression and creativity. At Toss to Shine, guests put their aim to the test by shooting rings into life-sized Juicy Cologne bottles for a chance to win fun prizes and Juicy Cologne merch. Over at Mark to Shine, they freely expressed their thoughts through doodles on a wide freedom wall. For a dose of excitement, the Claw of Sweetness gave attendees a chance to win Juicy Cologne bottles straight from a playful claw machine. To capture the moment, fans posed at the Capture & Shine photobooth and took home printed keepsakes, while the Instashine Corner offered an aesthetic setup perfect for snapping and sharing aesthetic shots.


Host Morena energizes the crowd as she leads the Light, Up, Shine (Hep Hep Hooray) game with fans.

The program officially kicked off with a lively round of What’s Poppin’ in Bacolod? — a Four Pics, One Word guessing game that showcased Bacolod’s local pride and tested the crowd’s quick thinking. The energy continued to build with the second game, Light, Up, Shine, which is a twist on the classic Hep Hep Hooray. In a surprise twist, the game led into the exciting Birthday Giveaway announcement in celebration of Belle Mariano’s birth month, drawing even more excitement from her fans.

Raessy Angeles opens the program by presenting Juicy Cologne’s brand mission.

Juicy Cologne’s Brand Manager, Raessy Angeles, then took the spotlight to share the brand’s deeper message. “We’re your partner in growth, cheering you on as you break boundaries and embrace what makes you uniquely you,” she said, reinforcing Juicy Cologne’s mission to support young individuals through all stages of their personal journey.

Belle Mariano waves to fans at SM Bacolod while making her way up the stage.

The crowd burst into cheers as Belle Mariano made her entrance, radiating warmth as she greeted her Bacolod fans. She then joined them for a lively round of Message Relay, a fun and engaging game where Juicy Cologne scents were whispered down the line, acted out by each player, and guessed by the last in line, sparking laughter and playful energy throughout the crowd.

(L to R) Nisa Nuggets and Belle Mariano discussing Shine Through the Silence: Embracing Rejection, Cringe Moments, and Starting from Zero. 

One of the most powerful moments of the afternoon was the panel discussion, Shine Through the Silence: Embracing Rejection, Cringe Moments, and Starting from Zero, featuring Belle and inspiring Bacolod native Nissa Nuggets. Together, they opened up about the challenges of self-doubt, societal pressure, and how embracing awkward moments can lead to growth and self-love.

Belle Mariano performs Light Up, Shine live for the first time in Bacolod.

Belle followed with a performance of “Light Up, Shine”, Juicy Cologne’s brand anthem. Her heartfelt delivery captivated the crowd and served as a reminder that each person has a light within them worth sharing with the world.

Belle Mariano blows out her birthday cake as the crowd sings to her in celebration of her 23rd birthday.

The event also took a touching turn as Belle watched a surprise video greeting from her fans for her birthday. Emotions ran high as she thanked the crowd, just before the Birthday Giveaway winners were announced.

Belle Mariano poses for a group photo with the crowd, wrapping up the event with smiles.

The day wrapped up with a group selfie with Belle and the crowd—capturing the joy and empowerment that filled the venue.

The Light Up, Shine event in Bacolod left hearts full and spirits lifted. It was a day of connection, creativity, and confidence. It reminded everyone that when you show up as your true self, that’s when your light shines the brightest.

 

Listen to “Light Up, Shine” on Spotify:
https://open.spotify.com/track/3z3l0HuczKn7BqxnwmNKbM?si=2ccd5d58e8f84dfd
 

View More Event Highlights:
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FOR MEDIA INQUIRIES:
Ms. Raessy Angeles
raesellejoyce.angeles@cosmetiqueasia.com
Brand Manager
Cosmetique Asia Corporation – Juicy Cologne