Silka Girl Dance Challenge

(Nationwide Promo)

1. Promo Title:  SILKA GIRL DANCE CHALLENGE

2. Brief Description

The Silka Girl Dance Challenge, a 40-day TikTok promo, is all about celebrating the beauty, confidence, and individuality of the modern Filipina, while highlighting the benefits of Silka Lotion. This fun challenge encourages participants to show off their smooth, radiant skin through dynamic dance routines, demonstrating how self-care and healthy skin boost confidence.

In collaboration with Silka Lotion, participants are invited to flaunt their glowing, moisturized skin, promoting both skincare and body positivity. By sharing their dance videos on TikTok using the designated hashtags and tagging @Silkaskincare, they not only spread self-love but also contribute to a community that embraces radiant beauty and empowerment.

Join the movement with #SilkaGirlDanceChallenge, and let your confidence shine bright on the dance floor!

3. Promo Period 

  • Start Date: December 6, 2024

  • End Date: January 15, 2025

  • Winners Judging: January 17, 2025

  • Winners Announcement: January 17, 2025

4. Coverage: Philippines/Nationwide

5. Joining Qualifications 

  • The Promo is open to:

    • Aged 18 years old and above

    • Has a Facebook and TikTok Account

  • The Promo is not open to:

    • Employees of Silka Skincare (Cosmetique Asia Corporation) and their agencies, subsidiaries as well as their relatives up to the second degree of consanguinity or affinity are disqualified from joining the promotion.

6. How to Join the Promo

  • Step 1: Take a video dancing the #SilkaGirlDanceChallenge habang hawak ang Silka Papaya Lotion.
  • Step 2: I-share ang video sa iyong TikTok at Facebook account nang naka-public gamit ang mga hashtags na #SilkaGirlDanceChallenge, #StayLitWithSilka, #SilkaSkincare, at #Silka2024.
  • Step 3: I-tag ang tatlong friends mo at si @Silkaskincare to get a chance to win a trip for two (2) to Siargao!

Specification of Entries

  1. The dance challenge entry should be an original creation and must not have been previously submitted to any other competitions.

  2. The dance entry should revolve around the theme "STAY LIT WITH SILKA."

  3. Each performance must be delivered from memory and should not exceed 3.5 minutes. Judges will assess if the participant performs from memory or not.

  4. Contestants should dress appropriately according to the theme of their dance entry.

  5. Background sounds, instruments, or music are allowed to enhance the performance. No points will be deducted if the contestant chooses not to use any musical background.

  6. Share it on your TikTok and Facebook accounts publicly, using the hashtags #SilkaGirlDanceChallenge, #StayLitWithSilka, #SilkaSkincare, at #Silka2024 tagging three (3) of their friends viewable to the public.


Winners will be announced on Silka Facebook page on January 15, 2025.

All entries will be manually collected thru the official promo hashtags on Facebook and TikTok: #SilkaGirlDanceChallenge, #StayLitWithSilka, #SilkaSkincare, at #Silka2024 along with the mentions/tags.

7. List of Participating Products:

Product Description

(Generic/Product Name/Brand/Strength/Variant)

CPR/CPN Number

CPR/CPN Validity

(dd-mmm-yyyy

Product Category

(OTC, HR, Food, Cosmetics, Medical Device)

Silka Papaya Whitening Lotion SPF 6 NN-1000012066228 December 22, 2026 Cosmetics

 

8. Criteria for Judging - Total of 100%

Judging Criteria  Score
60% Creativity & Originality How creative, entertaining, or unique is the video and piece?
20% Visual Impact/Entertainment Value Did they exude the Kili-kili, Kili-kili Spoken Word Poetry with beauty and confidence?
10% Accurate hashtag and tagging Were they using the hashtag and tagging correctly?
10% Consistency Did they stay on the theme?

 

9. Selection of Winners

  • Participants may submit multiple entries but may only win once.

  • Winners will be selected using the criteria for judging. 

  • Winners will be selected by the “Board of Judges”composed of a duly authorized representative from Rakso Computer Technology (Rakso CT) and Silka Skincare of Cosmetique Asia Corporation (CAC).

  • Selection of winners will be conducted virtually via zoom meeting on January 17, 2025 in the presence of an FDA representative. 

10. Prizes

  • There will be a total of one (1) winner for the promo:
    • One (1) Prize Winner:
    • One (1) Grand Prize winner:
    • One (1) Winner of a trip for two (2) to Siargao with a capped amount of Php 50,000.

11. How to Claim Prizes

  • The list of winners will be posted on the Silka TikTok App and Facebook Page on January 17, 2025. 

  • The winner will be contacted via direct message on the TikTok App through their TikTok usernames from January 17 to February 10, 2025. 

  • Silka will be requesting for the winner to submit their Name, Contact Number, TikTok username and other contact details necessary for booking through direct message on the TikTok App. 

  • Silka will contact the winner through the submitted contact number and inform him/her on how to claim his/her prize:

    • Grand Prize winner will be awarded via a mobile wallet app such as but not limited to GCash App.

  •  Winners can claim their prizes until February 15, 2025.

12. Control Measures and Releases

  • By joining the competition, the participants agree that their personal data may be used by Silka Skincare of Cosmetique Asia Corporation (CAC) for the purpose of announcing to the general public updates on the outcome of the said competition, as well as for other PR and communication materials of the corporation. The participants also agree that Silka Skincare of Cosmetique Asia Corporation (CAC) may opt to upload in its official website, Facebook page and TikTok page a gallery of photos and videos that will be submitted for this competition.

  • Silka Skincare of Cosmetique Asia Corporation (CAC) reserves the right to conduct a verification process for all potential winners before awarding any prize. Winners who fail the verification process will be disqualified. All decisions made on all matters related to this promotion are final with concurrence of a representative from the Food and Drug Administration (FDA).

  • The organizers are not responsible for any loss or physical injury that may occur to the participant during their participation in the event. The participant will participate at her own risk and can have no claims against Silka Skincare of Cosmetique Asia Corporation (CAC).

  • Entries must not contain inappropriate content, including, but not limited to: (a) Obscene, pornographic, or sexually-explicit content or information (b) Strong support or opposition to any political or religious group or person (c) Content that is considered offensive to the others, such as those that encourage the commission of an illegal, immoral or threatening activity, promotes harassment, racism, hatred or discrimination against any group or individual, or provide information which are false, misleading, or harmful to any group or individual (d) materials which infringe upon the right of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights.

  • Participants represent and warrant that they have read, understood, and agreed to abide by these promo mechanics.