Binibining Kumikinang TikTok Dance Promo Challenge

(Nationwide Promo)



2. Brief Description:

#BinibiningKumikinang Dance Challenge is a 40-day TikTok Promo that celebrates the beauty and confidence of the modern Filipina. Sa alagang Silka, lahat napapatingin tuwing ika’y paparating, kumikinang ang ganda!
Participants may enter through the TikTok app, with the hashtag #BinibiningKumikinang using the official Binibining Silka 2023 Filter and show us their modern Filipina beauty and confidence by dancing the Binibining Kumikinang filter and music for a chance to win exciting prizes from Silka!    


3. Promo Period                            

  • Start Date: October 23, 2023                        

  • End Date: December 1, 2023

  • Winners Draw/Judging: December 5, 2023

  • Winners Announcement: December 7, 2023

4. Coverage: Philippines/Nationwide

5. Joining Qualifications                                 

  • The Promo is open to:        

    • Aged 18 years old and above                    

    • Has a TikTok Account                    

  • The Promo is not open to:

    •  Employees of Silka Skincare (Cosmetique Asia Corporation) and their agencies, subsidiaries as well as their relatives up to the second degree of consanguinity or affinity are disqualified from joining the promotion.  


6. How to Join the Promo:

  • Step 1: Participant(s) must submit a dance entry and follow the Binibining Kumikinang dance steps using the Binibining Silka 2023 official filter effect and song found on Silka Skincare official TikTok Page.                        
  • Step 2: Post your entry on your TikTok profile set to PUBLIC and tag @Silkaskincare and three (3) of your friends to do the TikTok challenge with the hashtags #BinibiningKumikinang #BinibiningSilka2023.                    
  • Step 3: Cross-post your #BinibiningKumikinang dance entry as Facebook Reel set to PUBLIC.

Winners will be announced on Silka TikTok and Facebook page on November 30, 2023 and will be contacted via direct message on the TikTok App through your TikTok usernames.                

  • One (1) Grand Prize Winner:
    • One (1) P50,000 CASH

  • Three (3) Major Prize Winners:
    • Three (3) P10,000 CASH

    • Ten (10) Consolation Prize Winners:
    • Ten (10) P5,000 CASH

  • Three (3) Consolation Prize Winners:
    • Three (3) Instax Mini 12 (White)                        

    • Ten (10) Consolation Prize Winners:
    • Ten (10) P2,000 CASH           

All entries will be manually collected thru the official promo hashtags on TikTok and Facebook: #BinibiningKumikinang #BinibiningSilka2023 along with the mentions/tags. 


7. Criteria for Judging - Total of 100%                

40% Performance Quality

Were the dance steps executed correctly

30% Impact/Entertainment Value

Did they exude the Binibining Kumikinang beauty and confidence while dancing?

20% Creativity

How creative, entertaining, or unique was the video?  

10% Accurate Hashtag,Tagging & Filter Usage

Were they using the official filter, hashtag and tagging correctly?     


8. Selection of Winners

  • Participants may submit multiple entries but may only win once. 

  • Winners will be selected using the criteria for judging. 

  • Winners will be selected by the “Board of Judges”composed of a duly authorized representative from Rakso Computer Technology (Rakso CT) and Silka Skincare of Cosmetique Asia Corporation (CAC).

  • Selection of winners will be conducted virtually via zoom meeting on December 05, 2023 in the presence of an FDA representative. 


9. Prizes                                

There will be a total of twenty seven (27) winners for the promo: 

  • One (1) Grand Prize Winner:
    • One (1) P50,000 CASH                   

  • Three (3) Major Prize Winners:
    • Three (3) P10,000 CASH

  • Twenty-three (23) Consolation Prize Winners:
    • Ten (10) Winners of P5,000 CASH

    • Three (3) Winners of Instax Mini 12 (White)

    • Ten (10) Winners of P2,000 CASH                    

Prizes are non-transferable and non-convertible to cash. 


10. How to Claim Prizes

  • The list of winners will be posted on the Silka TikTok App and Facebook Page on November 30, 2023.

  • Winners will be contacted via direct message on the TikTok App through their TikTok usernames from November 30 - December 8, 2023.

  • Silka will be requesting for the winners to submit their Name, Contact Number, TikTok username and Delivery Address through direct message on the TikTok App.

  • Silka will contact the winners through the submitted contact number and inform them on how to claim their prizes:                         

    • Grand, Major, and Consolation Cash prize winners will be awarded via a mobile wallet app such as but not limited to GCash App.    

    • Consolation Gadget Prizes (Instax Mini 12) will be shipped upon confirmation of winner’s details via direct message.

  • All Prizes are non-transferable and non-convertible to cash.

  • Winners can claim their prizes until December 15, 2023.


11. Control Measures and Releases

  • By joining the competition, the participants agree that their personal data may be used by Silka Skincare of Cosmetique Asia Corporation (CAC) for the purpose of announcing to the general public updates on the outcome of the said competition, as well as for other PR and communication materials of the corporation. The participants also agree that Silka Skincare of Cosmetique Asia Corporation (CAC) may opt to upload in its official website, Facebook page and TikTok page a gallery of photos and videos that will be submitted for this competition.

  •  Silka Skincare of Cosmetique Asia Corporation (CAC) reserves the right to conduct a verification process for all potential winners before awarding any prize. Winners who fail the verification process will be disqualified. All decisions made on all matters related to this promotion are final with concurrence of a representative from the Food and Drug Administration (FDA).

  • The organizers are not responsible for any loss or physical injury that may occur to the participant during their participation in the event. The participant will participate at her own risk and can have no claims against Silka Skincare of Cosmetique Asia Corporation (CAC).

  •  Entries must not contain inappropriate content, including, but not limited to: (a) Obscene, pornographic, or sexually-explicit content or information (b) Strong support or opposition to any political or religious group or person (c) Content that is considered offensive to the others, such as those that encourage the commission of an illegal, immoral or threatening activity, promotes harassment, racism, hatred or discrimination against any group or individual, or provide information which are false, misleading, or harmful to any group or individual (d) materials which infringe upon the right of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights.

  •  Participants represent and warrant that they have read, understood, and agreed to abide by these promo mechanics.



Where can we Iearn the Kumikinang dance?

You can watch the dance tutorial here: 


Kailangan ba may Silka Product? No need to have a product with you. Just make sure to use the official Binibining Silka 2023 filter and official Kumikinang song
Anong song/anong title ng song

Kumikinang by Angeline Quinto ft Kritiko


Where can I find the filer?

Search Binibining Silka 2023 Filter on Tiktok or


Okay lang bang may kasama sumayaw? Yes you can have a friend in the video but the prize will be given to the owner of the account where the video was posted