CEBU CITY, Oct. 19, 2024—Juicy Cologne, one of the country’s leading cologne brands, celebrated a significant milestone with its first press launch outside Metro Manila at the "Light Up, Shine Empowerment Event," held at SM Seaside City Cebu. The event, led by esteemed host Phoebe Fernandez, brought together hundreds of teens, media, and influencers for an afternoon filled with inspiring talks, games, and a special live performance by Juicy Cologne's brand ambassador, Belle Mariano.

(Phoebe Fernandez was hosting the Guessing Game)

The event kicked off with a series of engaging activities designed to hype and empower the audience, setting the tone for an exciting celebration of self-expression and confidence. Attendees enjoyed interactive games, including a lively Guessing Game.

(Raessy Angeles opens the program by sharing the brand’s mission)

Raessy Angeles, Brand Manager of Juicy Cologne, shared the story of the brand’s mission to inspire teens to embrace their uniqueness and shine with confidence. "Juicy Cologne is more than just a scent. It’s a statement – a statement encouraging teens to feel good about who they are and to express their authentic selves without fear," she stated.

(Dr. Chen Tan and Jacklyn Uy discuss embracing your sweetness and how to navigate challenges today)

To further emphasize this mission, Juicy Cologne invited influencer Jacklyn Uy and Dr. Chen Tan for a panel discussion. Uy spoke on self-acceptance and leveraging personal strengths to achieve one’s dreams, while Dr. Tan provided valuable strategies for managing mental health and navigating the challenges teens face today. Their empowering messages perfectly aligned with Juicy Cologne’s vision of celebrating individuality and encouraging teens to shine despite life’s obstacles.

(Ms. Hennie Co-Yu welcomed Belle Mariano to the stage)

After the panel discussion, Ms. Hennie Co-Yu, Vice President of Finance and Marketing, took the stage to share her insights and introduce the official launch of Juicy Cologne's new song, 'Light Up, Shine.' She expressed her passion for empowering the youth and emphasized the importance of embracing one’s uniqueness. She also highlighted the collaborative efforts that went into creating the song, which is meant to inspire teens to shine brightly and overcome challenges.

Belle Mariano, Juicy Cologne's brand ambassador, captivated the crowd with a live performance of the brand's new song. Her energetic and inspiring presence thrilled the audience, especially when she announced the launch of the "Light Up, Shine TikTok Promo," encouraging everyone to participate in the challenge by showcasing their unique shine and positivity.

(Belle Mariano and fans share fun in 'Capture Your Shine' game)

Following her performance, fans had an exciting opportunity to interact with their idol through the fun-filled "Capture Your Shine" game. This engaging activity allowed lucky fans to create memorable moments with Belle, further amplifying the positive spirit of the event.

(Belle Mariano with the Cosmetique Asia Corporation Family)

The event concluded with a meet-and-greet session and a photo opportunity featuring Belle Mariano and the Cosmetique Asia Corporation family. Another highlight of the day was the official launch of the "Light Up, Shine" lyric video, leaving attendees inspired and empowered to embrace their inner sweetness and shine in their own unique ways.

 

Listen to “Light Up, Shine” on Spotify: https://open.spotify.com/track/3z3l0HuczKn7BqxnwmNKbM?si=2ccd5d58e8f84dfd

 

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FOR MEDIA INQUIRIES:

Ms. Raessy Angeles
raesellejoyce.angeles@cosmetiqueasia.com
Brand Manager
Cosmetique Asia Corporation - Juicy Cologne