Category: News

Juicy Cologne successfully hosted “Becoming: A Journey of Growth and Self-Discovery” empowerment event on February 28, 2026 at the SM Dasmariñas Activity Center, bringing together fans, creators, and inspiring personalities for an afternoon dedicated to celebrating confidence, growth and self-expression.
The event gathered hundreds of attendees – fondly called as “Juicy Besties” – for an immersive program designed to empower young women as they navigate their journeys of self-discovery. Hosted by Aiyana Perlas, the celebration opened with interactive games such as Pick the Scent-sible Answer and Brightest Girlie Standing, engaging the audience in conversations about women’s achievements, pop culture icons, and the power of female solidarity.

Robinsons Manila shimmered with excitement as Juicy Cologne concluded its Light Up, Shine Empowerment Tour with a dazzling grand finale. Joined by the Juicy Cologne brand ambassador Belle Mariano, and hosted by the ever-energetic Ai Dela Cruz, the event was a vibrant showcase of youth, confidence, and self-expression — a tribute to 20 years of Juicy Cologne empowering young Filipinos to embrace their individuality and let their inner light shine brighter than ever.

Biogenic Alcohol is super hyped to announce Donny Pangilinan as our newest brand ambassador! Leading the Armor Up for Adventure campaign, Donny’s here to remind you to stay fresh and protected while living your best life – whether you’re out on big adventures or just enjoying your day-to-day vibe.

Bacolod City, June 7, 2025 – Juicy Cologne’s Light Up, Shine Empowerment Event made its third successful stop—this time in the City of Smiles! Held at SM City Bacolod, the event was hosted by Bacolod’s very own Host Maria Morena, a proud local talent whose energy lit up the crowd from the very start.

Davao City, March 22, 2025 – Juicy Cologne once again made waves with another successful event, this time bringing its empowering message to the heart of Davao. Held at Ayala Malls Abreeza, this marks the brand’s second empowerment event outside Metro Manila. Hosted by Davao’s very own, former beauty queen Kai Del Corro, the event gathered teens, media, and influencers for an afternoon filled with inspiring talks, exciting games, and an unforgettable live performance from Juicy Cologne’s brand ambassador, Belle Mariano.

Silka Returns the Alaga to MothersSilka has remained committed to providing the best alaga to every Filipino household, especially to mothers and daughters. For over 20 years, Silka’s mission has been to empower Filipinas, boost their confidence, and help them embrace their natural beauty by giving them healthier skin.

With Silka Premium Body Wash, you’re not just taking care of your skin—you’re helping the Earth too! True to its promise of “Alaga,” Silka believes that beauty should go beyond the surface, blending self-care with care for the environment.

CEBU CITY, Oct. 19, 2024—Juicy Cologne, one of the country’s leading cologne brands, celebrated a significant milestone with its first press launch outside Metro Manila at the “Light Up, Shine Empowerment Event,” held at SM Seaside City Cebu. The event, led by esteemed host Phoebe Fernandez, brought together hundreds of teens, media, and influencers for an afternoon filled with inspiring talks, games, and a special live performance by Juicy Cologne’s brand ambassador, Belle Mariano.

Manila, Philippines – Silka, a staple skincare brand in every FIlipino household, proudly launches its #KutisAlaganda campaign featuring beloved celebrity couple Kristine Hermosa-Sotto and Oyo Sotto.

It’s the sweetest event of the summer season! Last June 27, fans of Juicy Cologne gathered at the Eastwood Richmonde Hotel to launch the brand’s newest TV Commercial (TVC) and to welcome the newest member of the Juicy Cologne family, Belle Mariano!