Juicy Cologne successfully hosted “Becoming: A Journey of Growth and Self-Discovery” empowerment event on February 28, 2026 at the SM Dasmariñas Activity Center, bringing together fans, creators, and inspiring personalities for an afternoon dedicated to celebrating confidence, growth and self-expression. The event gathered hundreds of attendees – fondly called as “Juicy Besties” – for an immersive program designed to empower young women as they navigate their journeys of self-discovery. Hosted by Aiyana Perlas, the celebration opened with interactive games such as Pick the Scent-sible Answer and Brightest Girlie Standing, engaging the audience in conversations about women’s achievements, pop culture icons, and the power of female solidarity.