News

March 9, 2026

Juicy Cologne Brings Women Together for “Becoming”, a Celebration of Growth and Empowerment

This “class photo” screams Girl Power at the Juicy Cologne Empower Event in Cavite.

Dasmariñas City, Cavite – Juicy Cologne successfully hosted “Becoming: A Journey of Growth and Self-Discovery” empowerment event on February 28, 2026 at the SM Dasmariñas Activity Center, bringing together fans, creators, and inspiring personalities for an afternoon dedicated to celebrating confidence, growth and self-expression.
The event gathered hundreds of attendees – fondly called as “Juicy Besties” – for an immersive program designed to empower young women as they navigate their journeys of self-discovery. Hosted by Aiyana Perlas, the celebration opened with interactive games such as Pick the Scent-sible Answer and Brightest Girlie Standing, engaging the audience in conversations about women’s achievements, pop culture icons, and the power of female solidarity.

Event Host Aiyana Perlas welcomes everybody to the event.

A key highlight of the event was the talk session “Speak Your Sparkle: Owning Your Main Character Energy,” led by empowerment advocate Jho Del Pilar. Through an engaging demonstration and discussion, Jho shared practical insights on confidence, authenticity, and stepping into one’s personal power. In recognition of her inspiring contribution, she was presented with the Main Character Energy Award during the program.

Jho Del Pilar shares insights on owning one’s personal power and energy.

The crowd’s excitement grew even stronger with the arrival of Juicy Cologne’s brand ambassador, Belle Mariano, who performed the brand’s uplifting anthem “Light Up, Shine.” She also joined fans for a lively interaction segment and the interactive game Sweet Signals, creating memorable moments of connection with attendees.

Belle Mariano – Juicy Cologne’s brand ambassador – sings Light Up, Shine on stage.

Belle Mariano with fans play a game called Sweet Signals which tested their power of intuition in making similar poses.

The celebration continued with a flower arrangement workshop led by floral artist Char de Perio, joined by content creator Honey Delica. As participants created their floral pieces, the session incorporated heartfelt conversations through “Conversation Cards,” encouraging reflections on personal growth, self-love, and the evolving journeys of modern women.

Floral artist Char de Perio leads a flower arrangement workshop together with Belle Mariano and content creator Honey Delica.

The program culminated with the Pledge of Becoming, where guests collectively affirmed their commitment to embracing their stories and stepping confidently into their future.

Special guests lead the Pledge of Becoming on stage.

Closing the event with a performance of her song “Rise”, Belle left the audience with a powerful message: empowerment is not a destination, but a continuous journey of becoming.

Belle Mariano sings “Rise” to close the event.

Belle Mariano takes photos with invited guests.

Through meaningful experiences and inspiring conversations, Juicy Cologne’s “Becoming” event reinforced the brand’s commitment to celebrating individuality, confidence, and the evolving stories of women everywhere.

Listen to “Light Up, Shine” on Spotify:

https://open.spotify.com/track/ 3z3l0HuczKn7BqxnwmNKbM

See Event Highlights:

https://www.facebook.com/OfficialJuicyCologne

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