Piolo Pascual shares his secret to stardom
At the press launch of Silka at 55 Events Place in Scout Rallos, Quezon City, Piolo Pascual shares his secret on how he was able to reach the peak of stardom. He relates his inspiring story with Silka brand’s success.
“When they showed the concept of the campaign, sabe ko saktong sakto naman talaga. That’s why I said it’s really personal because of the way we’ve started, how we climbed to really reach for our dreams and goals and of course not compromising along the way, just giving it your best. Tulad ng sinabi ko sa commercial diba, Todo buhos ang galing.” he fondly narrates his initial reaction when he knew about the endorsement.
Piolo Pascual (middle photo below) is the latest endorser of Silka together with the brand’s long time ambassador Iya Villania (left photo below).
True beauty is found within
Iya strongly represents the natural Filipina beauty which is in line with the brand’s primary market. She describes how Silka maintains her skin’s natural glow and whitens it the way it’s supposed to be.
“Silka uses natural ingredients na hindi tinipid to whiten your skin and enhancing your features naturally making you look healthy and glowing kaya nga sabi ko diba, ang magandang nasa loob ng Silka, sa labas nakikita.” Iya shares warmly.
Piolo and Iya find themselves on the same ground, differently
According to Jane Co, Marketing Manager of Silka, the reason why the company launched Piolo as their newest endorser was because they share the same story of humble beginnings to remarkable achievements.
Silka Press Launch: Left to Right: Jane Co (Marketing Manager for Silka), Piolo Pascual, Janssen Co (COO of Cosmetique Asia)
“We believe that Piolo’s achievements are from his many years of consistent hard work and professionalism. Similar to Piolo’s success, Silka also gives its best to the consumers by way of consistency in quality and affordability.” Co explains.
Co added, “We all grew to love Piolo. There’s the emotional attachment that made it possible, in the same way that Silka has successfully inched its way into the households of modern Filipina.”
Silka is currently the number one beauty soap in the Philippines, according to Kantar Media.
As for Iya (below photo), her natural Filipina beauty and being Silka’s trusted partner for more than a decade are essentially the reason why she continuously represents the brand.
Co pointed out, “Iya has been with us for over ten years. We considered her our lucky charm.”
