(Top to bottom, left to right) A Sparkle Café beverage; personalized pouch created at the Create to Shine station; an attendee posing at the Fit Check Lounge; guests assembling custom necklaces at the Twist & Charms station; fans highlighting their Y2K-inspired outfits; participants engaging in the Sweet Drop activity; attendees capturing their Y2K-themed outfits at the Fit Check Lounge; and an attendee capturing photographs of her printed shots from Capture & Shine.

As early as 10AM, mallgoers were already lining up to join in the fun, each corner of the venue buzzing with energy and creativity. Attendees got to flex their Y2K-inspired looks at the Fit Check Lounge, complete with mirrors and neon lights perfect for mirror selfies. At the Create to Shine station, guests got crafty designing their own travel pouches, a unique keepsake to remind them of their own colorful journeys. Meanwhile, the Twist & Charms Workshop invited attendees to craft personalized necklaces, sparking conversations and new friendships over beads and charms.The excitement didn’t stop there. At Sweet Drop, fans took on a playful ball game for a chance to win Juicy Cologne goodies. Those looking to chill headed to Sprinkle & Swirl, where they enjoyed delicious frozen yogurt, or to the cozy Sparkle Café, which served up tasty snacks and refreshments for everyone to enjoy.

Fans participating in the Light, Up, Shine game (Hep Hep Hooray) with Host Ai leading the activity.

The program officially kicked off with “Pick the Scent-sible Answer”, a Juicy Cologne trivia challenge that had the audience shouting, laughing, and cheering in friendly competition. Keeping the fun going, the crowd-favorite “Light, Up, Shine” — Juicy Cologne’s playful twist on the classic Hep Hep Hooray game first introduced in Bacolod — made an exciting comeback, filling the venue with contagious energy as Ai Dela Cruz hyped up the crowd and got everyone on their feet.

Ms. Hennie Co Yu delivers her brand message on behalf of Juicy Cologne.

Taking center stage, Juicy Cologne’s Vice President of Finance and Marketing, Hennie Co Yu, delivered an inspiring message that perfectly encapsulated the spirit of the event: “Today is more than just a celebration — it’s a reminder. A reminder to chase your reason. Own your story. Let your light be seen. Because when you shine, you give others permission to shine, too.” Her words resonated deeply with the audience, setting the tone for an afternoon of heartfelt sharing and inspiration.

Belle Mariano performs her song “Rise” as she makes her entrance onstage.

The crowd erupted in cheers as Belle Mariano made her grand entrance, dazzling everyone with her radiant smile and heartfelt performance of her own song “Rise.”

Belle and her fans acting out the word “confident” during the Telepathy game

Following her performance, Belle invited fans onstage for a telepathy game — a lighthearted challenge to test their connection. Laughter and excitement filled the air as Belle shared fun moments with her supporters.

After the game, a short Q&A session followed, where Belle Mariano looked back on her inspiring journey with Juicy Cologne — from being the face of the campaign’s very first leg to closing it out in Manila. “From Cebu, Davao, Bacolod, and now here in Manila, it’s been such a beautiful ride,” she shared. “I’ve met so many inspiring people along the way, and I’m truly grateful to be part of something that reminds us all to keep shining in our own way,” she says.

(Left to Right) Belle Mariano and Nikki De Guzman reacting with smiles to Host Ai’s question, photo of the panel discussion facilitated by Host Ai and joined by Belle Mariano, Nikki De Guzman, and Ashley Garcia.

The heart of the afternoon was the panel discussion titled “Chasing Your Reason: Stories of Purpose, Passion, and Gratitude.”

Moderated by Ai Dela Cruz, the panel brought together Belle with two other inspiring women: Nikki De Guzman, Juicy Cologne ambassador from 2016 turned TV5 news anchor, who shared how confidence and authenticity helped her find her voice. And Ashley Garcia, a content creator and vlogger, who traded a Nursing degree for her passion in filmmaking — a brave decision that led her to graduate with honors from UP Diliman. The three shared raw, inspiring stories of self-discovery, courage, and gratitude — reminding everyone that the path to shining begins with embracing one’s purpose.

To wrap the panel discussion, Belle announced the “Reason to Shine” online promo for live viewers on Facebook and TikTok. Fans were invited to comment: “What’s your reason to shine? What inspires you to keep going every day?” Twenty winners (ten from each platform) will receive a Juicy Cologne gift pack plus two tickets to Belle’s upcoming “Meet, Greet, and Bye” movie block screening, courtesy of Juicy Cologne — a heartfelt thank-you to the fans who have supported the journey since day one.

Belle Mariano performs her final Manila performance of “Light Up, Shine.”

Capping off the day, Belle delivered a powerful live performance of “Light Up, Shine”, Juicy Cologne’s empowering anthem. The lyrics rang through the halls, leaving a glow of positivity and confidence among everyone present.

Belle smiles as she watches the surprise fan-made video prepared by her fans.

The surprises kept coming as Belle was treated to a heartfelt fan-made video, filling the room with love, cheers, and emotional smiles. Fans made extra effort in the video to express their gratitude, thanking Belle for continuously inspiring them through the values she embodies in her work, her journey, and the way she carries herself with grace and authenticity.

Belle Mariano poses for a group photo with Host Ai and the crowd, concluding the event on a joyful note.

Before saying goodbye, Belle gathered the audience for one last class photo selfie, capturing the laughter, warmth, and shining spirits that made the finale truly unforgettable.

Juicy Cologne’s Light Up, Shine journey may have come to a close, but its message continues to inspire: When you embrace who you are, follow your passion, and share your light — you empower others to do the same.

Listen to “Light Up, Shine” on Spotify:

https://open.spotify.com/track/ 3z3l0HuczKn7BqxnwmNKbM

See Event Highlights:

https://www.facebook.com
/OfficialJuicyCologne

Follow Juicy Cologne:

• Facebook: @OfficialJuicyCologne
• Instagram: @juicy_cologne
• TikTok: @juicy_cologne
• X: @Juicy_Cologne
• Youtube: @TheJuicyCologne

FOR MEDIA INQUIRIES:
Ms. Raessy Angeles
Brand Manager, Cosmetique Asia Corporation – Juicy Cologne
raesellejoyce.angeles@cosmetiqueasia.com

Meet Donny Pangilinan

Donny’s all about energy, good vibes, and making the most out of every moment – just like Biogenic Alcohol. He’s got the talent, positivity, and energy that makes him the perfect match to spread the word about being confident in facing life’s adventures.

Armor Up for Adventure

With Donny leading the charge, we’re here to remind you that no adventure is too big or small when you’ve got Biogenic Alcohol in your corner. Whether you’re hiking, running errands, or hanging with your squad, our ethyl and isopropyl variants will make sure you’re always ready to go.

The Future of Biogenic Alcohol

We’re continuing our mission to keep you clean and protected, no matter where life takes you. The Armor Up for Adventure campaign is all about gearing up for anything that comes your way.

Keep your eyes peeled for exclusive content and behind-the-scenes clips with Donny Pangilinan. Don’t forget to use #ArmorUpForAdventure to join the fun!

Ready for your next adventure? Armor up with Biogenic Alcohol and let’s go!

Belle Mariano welcomed by Masskara dancers upon arrival at Bacolod airport.

Before Belle even set foot on the event grounds, she was given a warm, colorful welcome by Bacolod’s iconic Masskara dancers at the airport, setting the tone for a vibrant and unforgettable day.

(Top to bottom, left to right) Guests joining the Sing to Shine game, an attendee enjoying the Claw of Sweetness, KOLs striking a pose at the Instashine Corner, a KOL takes a shot at the Toss to Shine game, Host Morena congratulating a Sing to Shine winner,  guest expressing creativity at the Mark to Shine wall, fans lining up for the Capture & Shine photobooth, and attendees waiting to enjoy their Sips & Treats.

As attendees arrived at the venue, they were welcomed by a variety of fun, interactive booths that encouraged self-expression and creativity. At Toss to Shine, guests put their aim to the test by shooting rings into life-sized Juicy Cologne bottles for a chance to win fun prizes and Juicy Cologne merch. Over at Mark to Shine, they freely expressed their thoughts through doodles on a wide freedom wall. For a dose of excitement, the Claw of Sweetness gave attendees a chance to win Juicy Cologne bottles straight from a playful claw machine. To capture the moment, fans posed at the Capture & Shine photobooth and took home printed keepsakes, while the Instashine Corner offered an aesthetic setup perfect for snapping and sharing aesthetic shots.

Host Morena energizes the crowd as she leads the Light, Up, Shine (Hep Hep Hooray) game with fans.

The program officially kicked off with a lively round of What’s Poppin’ in Bacolod? — a Four Pics, One Word guessing game that showcased Bacolod’s local pride and tested the crowd’s quick thinking. The energy continued to build with the second game, Light, Up, Shine, which is a twist on the classic Hep Hep Hooray. In a surprise twist, the game led into the exciting Birthday Giveaway announcement in celebration of Belle Mariano’s birth month, drawing even more excitement from her fans.

Raessy Angeles opens the program by presenting Juicy Cologne’s brand mission.

Juicy Cologne’s Brand Manager, Raessy Angeles, then took the spotlight to share the brand’s deeper message. “We’re your partner in growth, cheering you on as you break boundaries and embrace what makes you uniquely you,” she said, reinforcing Juicy Cologne’s mission to support young individuals through all stages of their personal journey.

Belle Mariano waves to fans at SM Bacolod while making her way up the stage.

The crowd burst into cheers as Belle Mariano made her entrance, radiating warmth as she greeted her Bacolod fans. She then joined them for a lively round of Message Relay, a fun and engaging game where Juicy Cologne scents were whispered down the line, acted out by each player, and guessed by the last in line, sparking laughter and playful energy throughout the crowd.

(L to R) Nisa Nuggets and Belle Mariano discussing Shine Through the Silence: Embracing Rejection, Cringe Moments, and Starting from Zero. 

One of the most powerful moments of the afternoon was the panel discussion, Shine Through the Silence: Embracing Rejection, Cringe Moments, and Starting from Zero, featuring Belle and inspiring Bacolod native Nissa Nuggets. Together, they opened up about the challenges of self-doubt, societal pressure, and how embracing awkward moments can lead to growth and self-love.

Belle Mariano performs Light Up, Shine live for the first time in Bacolod.

Belle followed with a performance of “Light Up, Shine”, Juicy Cologne’s brand anthem. Her heartfelt delivery captivated the crowd and served as a reminder that each person has a light within them worth sharing with the world.

Belle Mariano blows out her birthday cake as the crowd sings to her in celebration of her 23rd birthday.

The event also took a touching turn as Belle watched a surprise video greeting from her fans for her birthday. Emotions ran high as she thanked the crowd, just before the Birthday Giveaway winners were announced.

Belle Mariano poses for a group photo with the crowd, wrapping up the event with smiles.

The day wrapped up with a group selfie with Belle and the crowd—capturing the joy and empowerment that filled the venue.

The Light Up, Shine event in Bacolod left hearts full and spirits lifted. It was a day of connection, creativity, and confidence. It reminded everyone that when you show up as your true self, that’s when your light shines the brightest.

Listen to “Light Up, Shine” on Spotify:
https://open.spotify.com/track/3z3l0
HuczKn7BqxnwmNKbM?si=2ccd5d58e8f84dfd

View More Event Highlights:
https://www.facebook.com/
share/p/1C8TPg2XKM/?mibextid=wwXIfr

Follow Juicy Cologne:
Facebook: https://www.facebook.com/
OfficialJuicyCologne
Instagram: https://www.instagram.com/
juicy_cologne
X: https://twitter.com/
Juicy_Cologne
TikTok: https://www.tiktok.com/
@juicy_cologne

FOR MEDIA INQUIRIES:
Ms. Raessy Angeles
raesellejoyce.angeles@cosmetiqueasia.com
Brand Manager
Cosmetique Asia Corporation – Juicy Cologne

Fans posing with their signed Belle Mariano posters after winning the Shoot to Shine activity.

Before the main event began, attendees were treated to a lineup of sweet, interactive activities. From shooting hoops at the Shoot-to-Shine booth to crafting their own Juicy Cologne Anik-Anik at the Create-to-Shine station, fans immersed themselves in the fun, perfectly setting the mood for an empowering celebration ahead.

Host Kai Del Corro leading the fun Family Feud game.

The program officially started with an engaging round of Family Feud, sparking friendly competition among the audience. This lively game set the tone for an afternoon dedicated to confidence, self-expression, and fun.

Raessy Angeles presenting Juicy Cologne’s brand mission to start the program.

Juicy Cologne’s Brand Manager, Raessy Angeles, took the stage to share the brand’s inspiring journey and mission. “Our message is simple: We want you to embrace your journey of personal growth, shine with confidence, and go beyond your limits,” she said, reinforcing Juicy Cologne’s commitment to uplifting young individuals.

Belle Mariano joined the fans during the Do Not Touch the Color game.

Excitement peaked as Belle Mariano was introduced to the crowd. She joined lucky fans for a game of “Don’t Touch the Color,” a lighthearted and thrilling activity that gave them the chance to interact with their idol and create unforgettable memories.

(L to R ) Kai Del Corro, Belle Mariano, Ria Pelayo, and Jinkie B., discussing Making Your Mark: Growing, Shining, and Going Beyond.

The highlight of the afternoon was an inspiring panel discussion featuring Belle Mariano, Jinkie B., and Ria Pelayo. In celebration of Women’s Month, the trio shared personal stories of resilience, growth, and self-love. They reminded everyone that despite life’s challenges, each individual holds the power to shine in their own unique way.

Belle Mariano performing Light Up, Shine for the first time in Davao.

Belle Mariano then took the stage to deliver a heartfelt live performance of “Light Up, Shine,” Juicy Cologne’s anthem of confidence and self-expression. Her presence radiated warmth and inspiration, leaving the audience in awe.

Belle Mariano, Jinkie B., and Ria Pelayo with Cosmetique Asia Family.

To wrap up the event, fans were given the chance to meet Belle up close in a meet-and-greet session alongside the Cosmetique Asia Corporation family. The day ended on a high note, with smiles, snapshots, and unforgettable moments shared between Belle and her adoring fans.

Belle Mariano posing with the entire audience in a group photo.

The Light Up, Shine Empowerment Event in Davao was more than just a celebration—it was a movement that encouraged everyone to step into their light, embrace their journey, and shine with confidence.

Listen to “Light Up, Shine” on Spotify: https://open.spotify.com/track/
3z3l0HuczKn7BqxnwmNKbM?si=2ccd5d58e8f84dfd

Check out more event highlights in our photo album here:
https://www.facebook.com/media/set
/?set=a.1082149417290751&type=3

Follow us on our socials:

• Facebook: https://www.facebook.com/OfficialJuicyCologne
• Instagram: https://www.instagram.com/juicy_cologne
• X: https://twitter.com/Juicy_Cologne
• TikTok: https://www.tiktok.com/@juicy_cologne

FOR MEDIA INQUIRIES:

Ms. Raessy Angeles
raesellejoyce.angeles@cosmetiqueasia.com
Brand Manager
Cosmetique Asia Corporation – Juicy Cologne

In celebration of International Women’s Month, Silka continued its advocacy for mothers with the second year of its ‘Alagang Tunay Para Sa’yo, Nanay’ program, held on March 17, 2025.

Silka’s ‘Alagang Tunay Para Sa’yo, Nanay’ is more than just a program—it’s a heartfelt advocacy dedicated to empowering women on their journey through motherhood. Silka encourages every mother to prioritize her health and well-being. Self-care is essential, as one cannot give what they do not have.

“This International Women’s Month, nais ng Silka na kilalanin ang sakripisyo ng bawat nanay at mga magiging nanay pa lamang, para sa inyong mga anak at pamilya,” shared Hazelen Magboo, Silka’s Senior Brand Specialist.

Silka once again extended its signature gift of alaga to 400 pregnant women and new mothers at Dr. Jose Fabella Memorial Hospital. Widely recognized for providing safe, compassionate, and excellent care to newborns and mothers, the hospital served as the venue for this meaningful initiative. Silka distributed Alagang Silka Mommy Kits filled with skincare products, hygiene essentials, and other items from CAC brands, all designed to provide comfort and care to the mothers.

“As we give you these Alagang Silka Mommy Kits, we hope mabigay nito sa inyo ang alaga that you deserve. At sana maging dahilan ito upang ma-inspire kayong alagaan di lang ang inyong pamilya kundi pati na rin ang inyong sarili,” said Keen Patani, Senior Brand Specialist, emphasizing the brand’s genuine care and support.

Silka’s commitment to empowering women extends beyond this event. As part of its advocacy, Silka continues to launch initiatives and partnerships that support women’s health, well-being, and self-confidence.

Watch the video highlights here:

https://www.facebook.com/share/v/4ApTR6u8oogzSJUQ/?mibextid=WC7FNe

For media inquiries or further information, please contact:

Ms. Hazelen Magboo

Senior Brand Specialist

janhazelen.magboo@cosmetiqueasia.com
Cosmetique Asia Corporation – Silka

Manila, Philippines – Silka, a beloved Filipino beauty brand, is setting a new standard for eco-friendly skincare. At the “Silka: Cares for Your Skin, Cares for the Earth” event held on January 23, 2025, at Watsons Robinsons Manila, Silka introduced a product that redefines skincare and environmental responsibility.

This launch marks the first time Silka is emphasizing its sustainability initiatives through a collaboration with Watsons, supporting eco-friendly products and showcasing their shared commitment to promoting beauty solutions that care for both skin and the Earth.

Silka Premium Body Wash is the first and only personal care and body wash product in the Philippines, and the first in the Asia Pacific Region, to feature the groundbreaking Quali® E ingredient. This innovative Vitamin E not only delivers superior skincare benefits but also marks a significant step toward sustainability, making each use a small yet impactful act of care for the environment.

Quali® E is made using renewable energy from wood chips, offering a cleaner and greener alternative to traditional methods. This innovative process reduces greenhouse gas emissions by 57%! Since September 2023, Silka Premium Body Wash is helping our atmosphere from tons of CO2 that trees would absorb over the next 10 years.

So every time you use Silka Premium Body Wash, you’re not just pampering your skin—you’re also helping save trees that keep our air clean and fresh.

At the event, Ms. Jane Co, Vice President for Marketing and Purchasing at Cosmetique Asia Corporation, shared how Silka is taking big steps toward sustainability. She explained how the brand is finding ways to make their products eco-friendly while staying true to their promise of “Alaga”.

Ms. Joreen Tan, Marketing Manager of DSM-Firmenich APAC, also talked about how climate change affects Asia and how QUALI® E makes a difference. She explained that by using this low-carbon Vitamin E ingredient, Silka is helping lower carbon emissions and supporting global efforts to fight climate change. As Ms. Joreen said, “The more we use Silka with Quali E, the more we contribute to our environment.”

Silka Premium Body Wash gently cleanses and nourishes your skin, leaving it soft, smooth, and radiant (With regular use, results may vary). Experience noticeable skin whitening in as early as 7 days (With regular use, results may vary). Choose Silka Papaya Fresh Premium Body Wash for up to 48 hours of moisturization or Silka Papaya Fresh Premium Body Wash for 24-hour hydration. Both variants also keep you feeling fresh with a delightful fragrance that lasts up to 6 hours. (With regular use, results may vary)

Enriched with natural ingredients like papaya enzymes and Quali-E, it provides alaga for your skin while its moisturizing formula and refreshing scent rejuvenate it.

Silka Premium Body Wash comes in various sizes to suit your needs, including 100ml, 200ml, and 500ml pump bottles. For those who want to reduce plastic waste, a 450ml stand-up pouch refill is also available—letting you care for your skin while helping the planet. What more could you ask for? You’re already taking care of your skin, the environment, and your budget in one go!

Check out the prices at Watsons:

• Silka Papaya Fresh Premium Body Wash 200ml – P99.00
• Silka Papaya Fresh Premium Body Wash 450ml – P179.00
• Silka Papaya Fresh Premium Body Wash 500ml – P239.00
• Silka Papaya Luxe Premium Body Wash 200ml – P104.00
• Silka Papaya Luxe Premium Body Wash 450ml – P199.00
• Silka Papaya Luxe Premium Body Wash 500ml – P249.00

(From left) Kevin Cabrera, Andre Salud, Paolo Torres, Joanna Marie Dela Cuesta, Rian Glenn Butron, Timothy Chuongco, Jane Co, Alexis Gloria, Janssen Co, Hazelen Magboo, Roma Delos Santos, Angelika Francia

Switch to Silka Premium Body Wash today—care for your skin, care for the Earth.

When you choose Silka Premium Body Wash, you’re making a simple yet powerful choice: to care for your skin and the planet.

Shop now at Watsons, Shopee, Lazada, or TikTok. Stay updated and join the movement for a greener future by following Silka on Facebook, Instagram, and TikTok.

Watch the Silka: Cares for your Skin, Cares for the Earth Media Launch Event here: https://www.facebook.com/SilkaSkincare/
videos/1006017918033477

FOR MEDIA INQUIRIES:

Ms. Hazelen Magboo

Email: janhazelen.magboo@cosmetiqueasia.com

Position: Senior Brand Specialist

Company: Cosmetique Asia Corporation – Silka

ASC Ref Code: C0202P020325S

1. Promo Title: MUKHANG MAMAHALIN PROMO

2. Brief Description

The Mukhang Mamahalin Promo, a 1 month event, celebrates the confidence, always ready skin of the modern Filipina with the Silka Facial Care line. This challenge encourages participants to showcase their radiant skin, highlighting how Silka helps bring out their confidence through self-care.

In the Mukhang Mamahalin Promo, participants are invited to show off their skin as a symbol of beauty . By sharing their selfie including their favorite Silka Facial Care line product on Instagram, Facebook, and TikTok with the designated hashtags and tagging @Silkaskincare, they can inspire a community and help empower individuals to embrace skincare as a pathway to lasting confidence.

Join us in #MukhangMamahalinPromo to show off your confidence with the Silka Facial Care line!

3. Promo Period

• Start Date: February 7, 2025
• End Date: February 28, 2025
• Winners Judging: March 3, 2025
• Winners Announcement: March 3, 2025

4. Coverage

Philippines/Nationwide

5. Joining Qualifications

The Promo is open to:

• Aged 18 years old and above
• Has an Instagram, Facebook account

The Promo is not open to:

• Employees of Silka Skincare (Cosmetique Asia Corporation) and their agencies, subsidiaries as well as their relatives up to the second degree of consanguinity or affinity are disqualified from joining the promotion.

6. How to Join the Promo

Step 1: Participant(s) must take a photo with their favorite Silka Papaya Facial Care Line product.

Step 2: Post your best photo on your Instagram and Facebook account and make sure na naka-public ito at gamitin ang hashtags na:

#MukhangMamahalinPromo

#SilkaFaceCare

#Silka2024

Step 3: I-tag ang (3) tatlong kaibigan mo at ang @Silkaskincare para sa pagkakataong manalo ng premyo at makita ang iyong mukha na mamahalin

Specification of Entries

a. The entry should be an original creation and must not have been previously submitted to any other competitions.

b. The entry should revolve around the theme “MUKHA NA MAMAHALIN.”

c. Each photo must include the participant and a Silka Facial Care line product.

d. Participant/s should dress appropriately according to the theme of their entry.

e.  Background sounds, instruments, or music are allowed to enhance the entry. No points will be deducted if the contestant chooses not to use any musical background.

f. Share it on your Facebook and Instagram accounts publicly, using the hashtags #MukhangMamahalinPromo, #SilkaSkincare, at #Silka2024 tagging three (3) of their friends viewable to the public.

Winners will be announced on Silka Facebook page on March 3, 2025. All entries will be manually collected thru the official promo hashtags on Facebook and TikTok: #MukhangMamahalinPromo, #SilkaSkincare, at #Silka2024 along with the mentions/tags.

List of Participating Products:

7. Criteria for Judging – Total of 100%

8. Selection of Winners

• Participants may submit multiple entries but may only win once.
• Winners will be selected using the criteria for judging.
• Winners will be selected by the “Board of Judges”composed of a duly authorized representative from Rakso Computer Technology (Rakso CT) and Silka Skincare of Cosmetique Asia Corporation (CAC).

Selection of winners will be conducted virtually via zoom meeting on March 3, 2025 in the presence of an FDA representative.

9. Prizes

There will be a total of three (3) winner for the promo:

Three (3) Prize Winner:

• Three (3) Winners of 3 months worth of Silka Products

10. How to Claim Prizes

• The list of winners will be posted on the Silka Facebook Page on March 3, 2025.
• The winner will be contacted via direct message on the Facebook App through their Facebook accounts from March 3, 2025 to April 3, 2025.
• Silka will be requesting for the winner to submit their Name, Complete Address, Contact Number, Facebook Account and other contact details necessary for booking through direct message on the Facebook App.
• Silka will contact the winner through the submitted contact number and inform him/her on how to claim his/her prize:
  • Prizes will be sent via logistics courier not limited to LBC.
• Winners can claim their prizes until April 3, 2025.

11. Control Measures and Releases

• By joining the competition, the participants agree that their personal data may be used by Silka Skincare of Cosmetique Asia Corporation (CAC) for the purpose of announcing to the general public updates on the outcome of the said competition, as well as for other PR and communication materials of the corporation. The participants also agree that Silka Skincare of Cosmetique Asia Corporation (CAC) may opt to upload in its official website, Facebook page and TikTok page a gallery of photos and videos that will be submitted for this competition.
• Silka Skincare of Cosmetique Asia Corporation (CAC) reserves the right to conduct a verification process for all potential winners before awarding any prize. Winners who fail the verification process will be disqualified. All decisions made on all matters related to this promotion are final with concurrence of a representative from the Food and Drug Administration (FDA).
• The organizers are not responsible for any loss or physical injury that may occur to the participant during their participation in the event. The participant will participate at her own risk and can have no claims against Silka Skincare of Cosmetique Asia Corporation (CAC).
• Entries must not contain inappropriate content, including, but not limited to:
  • (a) Obscene, pornographic, or sexually-explicit content or information
  • (b) Strong support or opposition to any political or religious group or person
  • (c) Content that is considered offensive to the others, such as those that encourage the commission of an illegal, immoral or threatening activity, promotes harassment, racism, hatred or discrimination against any group or individual, or provide information which are false, misleading, or harmful to any group or individual (d) materials which infringe upon the right of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights.
• Participants represent and warrant that they have read, understood, and agreed to abide by these promo mechanics.

Silka Girl Dance Challenge

(Nationwide Promo)

1. Promo Title:  SILKA GIRL DANCE CHALLENGE

2. Brief Description

The Silka Girl Dance Challenge, a 40-day TikTok promo, is all about celebrating the beauty, confidence, and individuality of the modern Filipina, while highlighting the benefits of Silka Lotion. This fun challenge encourages participants to show off their smooth, radiant skin through dynamic dance routines, demonstrating how self-care and healthy skin boost confidence.

In collaboration with Silka Lotion, participants are invited to flaunt their glowing, moisturized skin, promoting both skincare and body positivity. By sharing their dance videos on TikTok using the designated hashtags and tagging @Silkaskincare, they not only spread self-love but also contribute to a community that embraces radiant beauty and empowerment.

Join the movement with #SilkaGirlDanceChallenge, and let your confidence shine bright on the dance floor!

3. Promo Period 

• Start Date: December 6, 2024
• End Date: January 15, 2025
• Winners Judging: January 17, 2025
• Winners Announcement: January 17, 2025

4. Coverage: Philippines/Nationwide

5. Joining Qualifications 

• The Promo is open to:
  • Aged 18 years old and above
  • Has a Facebook and TikTok Account
• The Promo is not open to:
  • Employees of Silka Skincare (Cosmetique Asia Corporation) and their agencies, subsidiaries as well as their relatives up to the second degree of consanguinity or affinity are disqualified from joining the promotion.

6. How to Join the Promo

• Step 1: Take a video dancing the #SilkaGirlDanceChallenge habang hawak ang Silka Papaya Lotion.
• Step 2: I-share ang video sa iyong TikTok at Facebook account nang naka-public gamit ang mga hashtags na #SilkaGirlDanceChallenge, #StayLitWithSilka, #SilkaSkincare, at #Silka2024.
• Step 3: I-tag ang tatlong friends mo at si @Silkaskincare to get a chance to win a trip for two (2) to Siargao!

Specification of Entries

1. The dance challenge entry should be an original creation and must not have been previously submitted to any other competitions.
2. The dance entry should revolve around the theme “STAY LIT WITH SILKA.”
3. Each performance must be delivered from memory and should not exceed 3.5 minutes. Judges will assess if the participant performs from memory or not.
4. Contestants should dress appropriately according to the theme of their dance entry.
5. Background sounds, instruments, or music are allowed to enhance the performance. No points will be deducted if the contestant chooses not to use any musical background.
6. Share it on your TikTok and Facebook accounts publicly, using the hashtags #SilkaGirlDanceChallenge, #StayLitWithSilka, #SilkaSkincare, at #Silka2024 tagging three (3) of their friends viewable to the public.

Winners will be announced on Silka Facebook page on January 15, 2025.

All entries will be manually collected thru the official promo hashtags on Facebook and TikTok: #SilkaGirlDanceChallenge, #StayLitWithSilka, #SilkaSkincare, at #Silka2024 along with the mentions/tags.

7. List of Participating Products:

8. Criteria for Judging – Total of 100%

9. Selection of Winners

• Participants may submit multiple entries but may only win once.
• Winners will be selected using the criteria for judging. 
• Winners will be selected by the “Board of Judges”composed of a duly authorized representative from Rakso Computer Technology (Rakso CT) and Silka Skincare of Cosmetique Asia Corporation (CAC).
• Selection of winners will be conducted virtually via zoom meeting on January 17, 2025 in the presence of an FDA representative. 

10. Prizes

• There will be a total of one (1) winner for the promo:
  • One (1) Prize Winner:
  • One (1) Grand Prize winner:
  • One (1) Winner of a trip for two (2) to Siargao with a capped amount of Php 50,000.

11. How to Claim Prizes

• The list of winners will be posted on the Silka TikTok App and Facebook Page on January 17, 2025. 
• The winner will be contacted via direct message on the TikTok App through their TikTok usernames from January 17 to February 10, 2025. 
• Silka will be requesting for the winner to submit their Name, Contact Number, TikTok username and other contact details necessary for booking through direct message on the TikTok App. 
• Silka will contact the winner through the submitted contact number and inform him/her on how to claim his/her prize:
  • Grand Prize winner will be awarded via a mobile wallet app such as but not limited to GCash App.
•  Winners can claim their prizes until February 15, 2025.

12. Control Measures and Releases

• By joining the competition, the participants agree that their personal data may be used by Silka Skincare of Cosmetique Asia Corporation (CAC) for the purpose of announcing to the general public updates on the outcome of the said competition, as well as for other PR and communication materials of the corporation. The participants also agree that Silka Skincare of Cosmetique Asia Corporation (CAC) may opt to upload in its official website, Facebook page and TikTok page a gallery of photos and videos that will be submitted for this competition.
• Silka Skincare of Cosmetique Asia Corporation (CAC) reserves the right to conduct a verification process for all potential winners before awarding any prize. Winners who fail the verification process will be disqualified. All decisions made on all matters related to this promotion are final with concurrence of a representative from the Food and Drug Administration (FDA).
• The organizers are not responsible for any loss or physical injury that may occur to the participant during their participation in the event. The participant will participate at her own risk and can have no claims against Silka Skincare of Cosmetique Asia Corporation (CAC).
• Entries must not contain inappropriate content, including, but not limited to: (a) Obscene, pornographic, or sexually-explicit content or information (b) Strong support or opposition to any political or religious group or person (c) Content that is considered offensive to the others, such as those that encourage the commission of an illegal, immoral or threatening activity, promotes harassment, racism, hatred or discrimination against any group or individual, or provide information which are false, misleading, or harmful to any group or individual (d) materials which infringe upon the right of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party’s intellectual property rights.
• Participants represent and warrant that they have read, understood, and agreed to abide by these promo mechanics.

(Phoebe Fernandez was hosting the Guessing Game)

The event kicked off with a series of engaging activities designed to hype and empower the audience, setting the tone for an exciting celebration of self-expression and confidence. Attendees enjoyed interactive games, including a lively Guessing Game.

(Raessy Angeles opens the program by sharing the brand’s mission)

Raessy Angeles, Brand Manager of Juicy Cologne, shared the story of the brand’s mission to inspire teens to embrace their uniqueness and shine with confidence. “Juicy Cologne is more than just a scent. It’s a statement – a statement encouraging teens to feel good about who they are and to express their authentic selves without fear,” she stated.

(Dr. Chen Tan and Jacklyn Uy discuss embracing your sweetness and how to navigate challenges today)

To further emphasize this mission, Juicy Cologne invited influencer Jacklyn Uy and Dr. Chen Tan for a panel discussion. Uy spoke on self-acceptance and leveraging personal strengths to achieve one’s dreams, while Dr. Tan provided valuable strategies for managing mental health and navigating the challenges teens face today. Their empowering messages perfectly aligned with Juicy Cologne’s vision of celebrating individuality and encouraging teens to shine despite life’s obstacles.

(Ms. Hennie Co-Yu welcomed Belle Mariano to the stage)

After the panel discussion, Ms. Hennie Co-Yu, Vice President of Finance and Marketing, took the stage to share her insights and introduce the official launch of Juicy Cologne’s new song, ‘Light Up, Shine.’ She expressed her passion for empowering the youth and emphasized the importance of embracing one’s uniqueness. She also highlighted the collaborative efforts that went into creating the song, which is meant to inspire teens to shine brightly and overcome challenges.

Belle Mariano, Juicy Cologne’s brand ambassador, captivated the crowd with a live performance of the brand’s new song. Her energetic and inspiring presence thrilled the audience, especially when she announced the launch of the “Light Up, Shine TikTok Promo,” encouraging everyone to participate in the challenge by showcasing their unique shine and positivity.

(Belle Mariano and fans share fun in ‘Capture Your Shine’ game)

Following her performance, fans had an exciting opportunity to interact with their idol through the fun-filled “Capture Your Shine” game. This engaging activity allowed lucky fans to create memorable moments with Belle, further amplifying the positive spirit of the event.

(Belle Mariano with the Cosmetique Asia Corporation Family)

The event concluded with a meet-and-greet session and a photo opportunity featuring Belle Mariano and the Cosmetique Asia Corporation family. Another highlight of the day was the official launch of the “Light Up, Shine” lyric video, leaving attendees inspired and empowered to embrace their inner sweetness and shine in their own unique ways.

Listen to “Light Up, Shine” on Spotify: https://open.spotify.com/
track/3z3l0HuczKn7BqxnwmNKbM?si=2ccd5d58e8f84dfd

Follow us on our socials:

• Facebook: https://www.facebook.com/
  OfficialJuicyCologne
• Instagram: https://www.instagram.com/
  juicy_cologne
• X: https://twitter.com/
  Juicy_Cologne
• TikTok: https://www.tiktok.com/
  @juicy_cologne

FOR MEDIA INQUIRIES:

Ms. Raessy Angeles
raesellejoyce.angeles@cosmetiqueasia.com
Brand Manager
Cosmetique Asia Corporation – Juicy Cologne