Over the years, Silka has become a household beauty brand. Likewise, Cosmetique Asia, the makers of Silka, celebrates Filipina beauty through its annual beauty pageant Miss Silka Philippines where all the winners from regional legs compete in Manila to get the national title. Miss Silka Philippines winner selects her chosen charity in which Cosmetique Asia gives a donation of Php 100,000.00. Concluded in November 2015, the crown went to Kimberly Weber of Zambales and her chosen charity is PREDA.



PREDA also known as People Recovery, Empowerment and Development Assistance is an Olongapo-based, non-government organization headed by Father Shay Cullen. Advocates for human rights since 1974, PREDA has been implementing projects that saves children from sexual abusers, giving them new life of dignity and self-esteem. They offer protection, homes and services for the child victim.



Last February, Cosmetique Asia Corp executives together with Miss Silka Philippines 2015 winner visited the foundation to turnover the check donation. Preda girls prepared a short dance number as a way to give thanks for being the chosen charity.